INWARD INVESTMENT DEVELOPMENT
Soccer/English Language Academy
Critical Strategic Solutions and GeordieSport developed an amazing Public relations
idea to assist Inward investment for a UK Regional Development Agency project its image in South Korea.
Take a look and see the action!!
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Our Project achieved $2,500,000 of FREE advertising!!
For an input of $75,000 the value of inward investment advertising output was a staggering $2,500,000! What an investment!
Critical Strategic Solutions developed the idea of holding a two week Soccer/English Language Academy in which Geordiesport provided the technical detail. Our partnership led to the holding of a Soccer and English Language learning experience for 48 children of investment decision-makers, multipliers and company directors in Seoul, South Korea at a time when the most important thing for children was soccer (South Korea had just reached the semi-finals of the world cup) and for their parents their understanding and basic learning of the English Language (Many middle class Koreans send their children abroad every year for English Language coaching)
Do you want to know more?
- Our proposition for PR development (PDF file 70Kb, opens in new window)
- The original development of the programme (PDF file 3.2Mb, opens in new window)
- The outcomes of the programme (PDF file 800Kb, opens in new window)
- TV, radio and newspaper ‘cuttings’ (PDF file 7.2Mb, opens in new window)
- What the Parents/Decision makers Thought (PDF file 360Kb, opens in new window)
Use this unique combination of children needs and parent needs to develop PR for your institution. Use us to develop a sporting/English Language academy for you. It does not ned to be soccer. We have contact with many sporting personalities; it can be rugby or cricket or any one of a dozen sports tailored to the country you wish to target.
CRITCAL STRATEGIC SOLUTIONS AND GEORDIE SPORT TARGETTING SUCCESS FOR YOU

‘ CSS was integral in providing logistical and technical assistance in making deliverables suited to our client's needs. My firm's ability to complete this project in a professional and timely manner led to additional client projects and increased revenues.’